Hektik Media is setting an example for underground coverage, not just in Lubbock, Texas, but beyond, thanks to the vision of its founder and creative director, Cade Conway. Established just after Cade graduated high school, Hektik Media has rapidly evolved from a dream to a growing, multi-faceted media platform. While the company may still be in its early stages, it’s clear that Cade’s entrepreneurial spirit and creative vision are setting Hektik up for success.

Cade always knew that he wanted to pursue a creative idea of his own, and a media company seemed to check all the boxes of what he was looking for: He would be able to push the envelope in terms of his own creativity, all while servicing the greater scene. After graduating high school in 2020, he enrolled in a local community college but was forced to withdraw during his first semester due to brain surgery. While such an event could sideline many young adults, Cade’s determination only burned brighter. Immediately following his recovery, Cade redirected his energy toward Hektik Media, a media platform designed for creatives, by a creative.

Cade’s goal with Hektik Media was never just about producing content, it was about creating a community. He wanted to build a space where artists and creatives could not only showcase their work but also collaborate, grow, and thrive in what he calls the "Hektik Lifestyle." This concept is at the core of everything Cade and his team do and how they operate. The Hektik Lifestyle embraces the chaos of life, using it as a driving force for creativity and personal growth. Cade’s passions stretch far beyond the brand, but most importantly he prioritizes helping others find their purpose and drive through storytelling.

Through this level of authenticity, Cade and his team prioritize building meaningful connections with the individuals and brands they work with. Their approach is unique as they don’t just produce content for content’s sake (something so easy to do in today’s social media climate). Instead, they strive to understand their partners' objectives and create content that aligns with those goals. This strategy allows them to not only elevate their own platform but also empower their clients to reach new heights.

“Overall, we really just want to elevate others,” Cade explains. “Whether that be individuals or brands, we can do that through our creative storytelling. We can bring that creativity, that impactful content, and something that resonates with people on a deeper level.”

Hektik Media’s offerings include music videos, event recaps, photography, and even event coordination. Their clients range from local businesses to well-known artists such as Rick Ross, the late Rich Homie Quan, Waka Flocka, and Duke Deuce. The company’s versatility in working across industries, whether it’s a commercial for a local business or a high-profile music video, demonstrates their versatility and ability to adapt to different approaches of telling a story.

One of the most exciting projects under the Hektik Media umbrella, on which Cade and his team are able to showcase a lot more of their personality, is The Hektik Way Podcast. The podcast serves as a platform for business owners, athletes, musicians, and other individuals with an entrepreneurial spirit to tell their own story. It’s a space where guests can openly discuss their grind, struggles, and triumphs, hopefully inspiring listeners to get up off their ass and chase their goals. 

Looking toward the future, Cade has big plans for Hektik Media. He hopes to bring more creatives into the fold, including (but not limited to) videographers, to expand their team and broaden their content offerings. By opening their doors to more creative minds, Hektik aims to captivate an even larger audience and keep building to even greater heights. “I guess my ‘why’ is creating content that makes people want to follow their dreams,” Cade explains. Hektik Media’s future is bright, and its potential is limitless. As Hektik Media steadily grows, it’s clear that Cade’s vision of living the “Hektik Lifestyle,” thriving amidst life’s chaos, will continue to inspire and uplift others for years to come.