Britton Rauscher’s latest album, DIRT CHEAP, is an unfiltered exploration of self-reliance, authenticity, and artistry. Built from the ground up with a DIY ethos, DIRT CHEAP stands as Rauscher’s boldest and most realized project to date, combining various elements of Hip-Hop, Trap, and R&B. The album reflects his journey from Columbia, South Carolina, where his career began in local studios, to the forefront of the emerging music scene. 

DIRT CHEAP isn’t just a collection of songs like so many “fast food” projects that are released in todays day and age. It’s a timestamp, marking Rauscher’s journey of growth and his deep connection to where he came from. Inspired by the sounds of artists like Alchemist and Earl Sweatshirt, he crafted an album that’s sonically rich and lyrically intense, staying true to his commitment to independent creation. Recorded, mixed, and mastered entirely on his own, Rauscher’s approach shines throughout the album, adding a layer of authenticity rarely seen amongst artists today.

The album opens with “TESTIFY,” a track that immediately establishes the tone for the project, setting a foundation from which the following tracks could build off of. Each track on DIRT CHEAP is meticulously produced, with Saint K providing beats for the first four songs, setting a sample-heavy, soulful vibe that complements Rauscher’s artistic depth. The intricacy of the music on DIRT CHEAP was rivaled only by its rollout strategy, a methodical release of singles every Wednesday, each accompanied by a visual element. Created through his media company STUDIO!*, co-founded with videographer Jonny Clay, these visuals add a narrative depth to each track. Sure, the music is capable of carrying this project, but the visuals offer an entirely new way to consume the project. Whether it’s a music video, a live performance, or short-form social media content, the visuals are designed to enhance the listening experience, giving fans an immersive look into DIRT CHEAP and building a world around the music.

Notable features on the project include artists like Will Hill, 360, Hollywood Cole, Current Blue, JMIKE, and Reuben Vincent, each adding a their own flavor to the album. These collaborations don’t feel like industry placements but rather authentic partnerships, adding texture and diversity. Rauscher’s rapport with these artists is palpable, especially on tracks like “Elijah Wood”, a song rooted in a similar sonic style to that of The Alchemist, which reinforced the overall tone of the album. DIRT CHEAP is more than just an album title; it’s a philosophy. For Rauscher, this project was about seeing his vision through from start to finish, all while creating something undeniable. He approached the album with a determination to consistently release high-quality music that would resonate deeply with listeners. 

“I wanted to release so much at one time that people would just find it undeniable,” he shares, underscoring his commitment to showing up and delivering on his vision.

Britton Rauscher’s journey is defined by a deep dedication to his craft. Starting out as a self-taught artist, he has always been committed to creating his work independently, and DIRT CHEAP is a natural progression of his style and growth. What started as a local project has now grown to gain a wider reach, allowing him to perform at notable events like SMOKE FEST and NYC’s “Pass the Aux.”

As Rauscher continues to build his presence, DIRT CHEAP stands as a defining moment in his career. With over 160,000 monthly listeners, he’s become an artist to watch, and the album’s impact on listeners is a testament to his dedication to his craft. DIRT CHEAP isn’t just another entry in Rauscher’s catalog; it’s a marker of how far he’s come and a preview of what’s yet to come from this rising talent.