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4GOT10 Magazine

Founded in 2020 by Mike Weisman (Chicago), and Billy Slater (London), 4GOT10 Magazine is a Rap Culture Publication that covers the underground, as well as a wide variety of scenes that reside within. What started as a simple collaboration between two friends on opposite sides of the world, has blossomed into a full fledged media company that services creatives in all facets of the industry. From physical magazines, to comics, clothes, online marketing/promo, daily content, digital writeups, and so much more, 4GOT10 has grown into something far greater than either Billy or Mike could have ever imagined.

Each part of the brand is well thought out and intentional. And Im talking everything down to the weight of the paper, the type of ink being used, and the fact that each individual page is treated as a standalone piece of art. You may even take notice that there is no table of contents in any of the magazines, and there are no page numbers either. Again, this is intentional. If someone knows that the feature that they are trying to read about is on a specific page, they may subconsciously neglect the rest of the magazine. But, by forcing consumers to read through the magazine to find who they are looking for, they are able to expose fans to new creatives in the industry that they may have never heard of before.

Following Season II of 4GOT10 Magazine, Billy made the move across the pond from the UK to Los Angeles, CA. Mike, who had just finished up his senior year at the University of Michigan, majoring in Economics, was also headed out west for a job with Def Jam Recordings, working on their creative team. With the two of them both in the same geographical location for the first time since the inception of the company, they wanted to take things to the next level for Season III. Expanding their online presence has been a focus of theirs as they prepare for what is to come, branching out far beyond the constraints of just a physical magazine. While they are insistent on keeping the physical magazine at the core of their brand, they see themselves venturing into a multitude of media formats, including but not limited to long form content, digital promotion, servers for creatives to interact with one another, and some other tricks that they have up their sleeves. The future is bright for 4GOT10, and the team is ready to get to work.

Rome wasnt built in a day, and neither was the next biggest media company in the world.